India Motorcycle Sales 2025: Premium Rise, Entry Drop
India’s two-wheeler industry in 2025 is undergoing a significant phase of transition. While overall sales have seen a decline, consumer interest in mid-range and premium segment motorcycles has been steadily increasing. Recent figures from India Motorcycle Sales 2025 clearly suggest that the market is shifting beyond traditional entry-level models in pursuit of better features, enhanced styling, and higher performance.
Overall Decline in Sales, But Mid and Premium Segments Remain Resilient
Two-wheeler sales remained unstable during the first half of 2025. In February 2025, the combined sales of the top 10 motorcycles stood at 6.86 lakh units — a drop of 11.78% compared to the same period last year. The decline worsened in April 2025, where total sales registered a 17% decrease.
In contrast, motorcycles in the mid and premium segments — such as the Royal Enfield Classic 350 and Hunter 350 — have maintained a firm grip on the market. According to industry estimates, the market share of premium motorcycles could rise to 22% by 2029–30, indicating a shift in consumer preferences toward style-oriented and performance-focused purchases.
Performance of Leading Brands: Strong Comeback by Hero, Honda, and TVS
June proved to be a turning point in India Motorcycle Sales 2025:
- Hero MotoCorp recorded a 10% year-on-year growth with 5.54 lakh units sold.
- Honda sold 4.29 lakh units, showing strong performance in the domestic market.
- TVS Motor Company posted 20% growth with 4.02 lakh units sold.
- Royal Enfield achieved 22% annual growth with sales of 89,540 units.
Reliable models like the Hero Splendor and Honda Shine continue to dominate the top-selling charts. Meanwhile, the Bajaj Pulsar and TVS Apache have successfully retained their positions in the market.
Key Factors Behind Sales Fluctuations
Rural vs Urban Demand
In rural areas, high inflation and declining incomes have impacted the sales of entry-level motorcycles. Meanwhile, urban demand has seen an uptick, particularly for premium bikes and electric two-wheelers.
Seasonal Sales Impact
The early festive and wedding season in 2025 saw lower-than-expected sales, especially in northern and western India.
Rise of the Electric Segment
Brands such as Hero VIDA and Ola have strengthened their presence in the electric two-wheeler segment. However, supply chain constraints have limited the pace of this growth.
Price Increases
Rising fuel and raw material costs have pushed up the prices of entry-level motorcycles. As a result, many consumers have delayed their purchases or turned to the second-hand market.
Growing Popularity of the Second-Hand Market
Following the pandemic, demand for second-hand motorcycles has surged. Models like the Hero Splendor remain popular as affordable and reliable alternatives. This trend underscores that affordability continues to be a decisive factor for a large section of consumers.
Upcoming Models and Technological Innovation
The Indian market is set to witness several new launches and upgrades in 2025 and 2026:
- Updated models such as the Bajaj Pulsar NS400Z and KTM 390 Adventure X
- New premium line-ups from Suzuki and Triumph
- Electric two-wheelers with enhanced range and improved features
These launches are expected to bring renewed momentum, particularly in the premium and EV segments.
Conclusion
India Motorcycle Sales 2025 illustrates that the Indian two-wheeler market is in a transition phase — shifting from volume-driven growth to a focus on technology, design, and performance. Despite challenges in the entry-level segment, mid and premium motorcycles, along with electric two-wheelers, have provided stability to the market.
In the months ahead, it will be crucial to observe how manufacturers adapt their product strategies to align with evolving consumer mindsets. Factors such as innovation, affordability, and connectivity will play a defining role in shaping the future of India’s motorcycle industry.
This analysis is based on the latest data from 2025 and prevailing industry trends, offering a clear insight into India’s motorcycle sales and consumer behaviour.
Frequently Asked Questions
Why are entry-level motorcycles struggling in India in 2025?
Due to rising fuel prices, raw material costs, and weaker rural demand, entry-level motorcycles have seen a drop in sales.
Which motorcycle segments are growing in 2025?
The mid-range and premium bike segments are witnessing strong demand, especially models like Royal Enfield Classic 350 and TVS Apache.
How have top brands performed in 2025 so far?
Hero, Honda, TVS, and Royal Enfield have shown notable growth in June 2025, recovering strongly despite market challenges.
What role is the electric two-wheeler segment playing?
Electric bikes like Hero VIDA and Ola models are gaining popularity, especially in urban markets, though growth is constrained by supply issues.
Why is the second-hand bike market booming?
Affordability concerns post-pandemic and price hikes have pushed many buyers toward used bikes like Hero Splendor.
What are the key trends shaping future motorcycle sales?
Rising interest in technology, design, premium features, and electric mobility are expected to dominate India’s two-wheeler market in the coming years.
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