Apple has announced a delay in the launch of its latest device, the iPhone Air — the world’s thinnest iPhone — in China. The primary reason behind the delay is the lack of regulatory approval for electronic SIM (eSIM) technology in the country. While sales and deliveries of the iPhone Air have already begun on schedule in major global markets, Chinese users will have to wait a little longer. This report provides detailed information about the iPhone Air’s unique features, the hurdles it faces in China, and the prospects ahead.
iPhone Air’s Unique Design and eSIM Technology
Apple unveiled the iPhone Air at its annual event on 9 September 2025. With a thickness of just 5.6 mm, it is the slimmest iPhone ever produced. Owing to its ultra-thin design, the device eliminates the traditional physical SIM card slot, relying solely on eSIM. According to Apple CEO Tim Cook, replacing the physical SIM with eSIM allows more room for a larger battery, enhancing battery life while keeping the design sleek.
This innovative design marks one of the biggest changes to the iPhone since the iPhone X. However, it also comes with a drawback: the phone is entirely dependent on eSIM. In markets like China, where eSIM adoption is still limited, this has become a major challenge.
Why the Roadblock in China?
In China, mobile network operators require special government approval before selling new phone models, particularly those featuring new technologies like eSIM. Apple had initially scheduled the iPhone Air’s launch for 13 September, with deliveries set to begin on 19 September. However, due to the lack of regulatory clearance, the company has now removed these dates from its official website and stated that “release information will be updated soon.”
According to Chinese media, the issue stems from the Ministry of Industry and Information Technology (MIIT) not yet granting approval for eSIM. Apple is actively working with authorities to resolve this. China’s three major telecom operators — China Mobile, China Unicom, and China Telecom — are fully prepared to roll out eSIM services, but they too are waiting for the government’s final clearance.
No Impact on Other iPhone Models
Apple’s iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max models still support traditional physical SIM cards, so their launch and sales remain unaffected. These models will be available in China on the scheduled date of 19 September, with pre-orders already underway.
Current Status of eSIM Technology in China
eSIM, essentially a digital SIM embedded directly within the phone, can be activated online via a carrier’s network. However, the technology has not yet gained widespread acceptance in China. Most Chinese users and operators continue to rely on conventional nano-SIM cards, leading to both technical and regulatory uncertainty around eSIM.
China Mobile recently confirmed on social media platform Weibo that its eSIM service is ready, though no launch date was provided. Similarly, China Telecom had also announced eSIM services on Weibo, but later deleted the post. These developments indicate that operators are ready for eSIM rollout, pending only the government’s approval.
Market Demand and Outlook for iPhone Air
The iPhone Air’s slim design and cutting-edge technology have positioned it as a standout device in the smartphone market. Global demand for ultra-thin smartphones is rising. According to market research firm IDC, Samsung’s S25 Edge, launched in May 2025, sold over one million units within its first month. Analysts expect the iPhone Air to contribute 5–7% to Apple’s global sales.
In China, however, the situation is more complex. Due to limited eSIM readiness, users eager to experience the iPhone Air’s design will need to wait until regulatory approval is granted.
Apple’s Position and Efforts
Apple has made it clear that it is actively working with local authorities to overcome regulatory challenges in China. The company’s objective is to launch the iPhone Air in the Chinese market as soon as possible, while ensuring full compliance with government regulations and technical requirements.
Guidance for Consumers
While Chinese consumers will have access to the iPhone 17 series without delay, those awaiting the iPhone Air will need to remain patient. Apple has not provided a timeline for approval. For now, the company advises consumers to expect delivery delays until clearance is secured.
Apple has also clarified that iPhone Air models purchased abroad cannot be configured with Chinese telecom operators’ eSIM profiles, making a locally approved version necessary for Chinese users.
Conclusion
Apple’s iPhone Air has been delayed in China due to the absence of regulatory approval for eSIM technology. While the device — hailed for its ultra-thin, innovative design — has launched successfully in other markets, Chinese users must wait until official clearance is granted. Apple is working closely with local authorities to resolve the issue, with the aim of introducing the iPhone Air in China soon. Meanwhile, the iPhone 17 series has launched in the country without any disruptions. This development is significant for both China’s smartphone market and Apple’s global strategy.
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Utkarsh works as a Sub-Editor at 1Tak News. Technology and gadgets are his main beats, and he also tracks automobiles. A graduate of Mahatma Gandhi Kashi Vidyapeeth, he began his journalism career in 2023 and has built experience across digital media platforms like 1Tak. Besides technology, he also has considerable experience covering national affairs, politics, research, and international news.
