Suzuki Hayabusa: Breaks Sales Record with 511 Units Sold in FY2025
Suzuki Hayabusa sets a new benchmark in India with record 511 units sold in FY2025. Discover how local assembly, pricing, and performance drive its success.
Suzuki Hayabusa Sets New Sales Record in India for FY2025 with 511 Units Sold
Gurugram, April 22, 2025 — In a landmark achievement, Suzuki Motorcycle India has reported the highest-ever annual sales of its legendary sportbike, the Hayabusa, in the Indian market. During the financial year 2025 (FY2025), the company sold a record 511 units, reflecting an impressive 71% growth compared to FY2024, when just 298 units were sold.
This milestone underscores not only the growing demand for premium motorcycles in India but also Hayabusa’s enduring popularity among performance biking enthusiasts.
Local Assembly Boosts Accessibility and Affordability
The Hayabusa was initially launched in India as a Completely Built Unit (CBU), making it a costly proposition for most buyers. However, Suzuki’s strategic decision to begin local assembly at its Gurugram facility changed the game. Local assembly allowed Suzuki to reduce the price point, making the Hayabusa more accessible while still retaining its legendary performance and features.
As a result, the MY2025 Suzuki Hayabusa, priced at approximately ₹16.90 lakh ex-showroom (Delhi), is now available at select Suzuki Big Bike dealerships across India. With a powerful 1,340cc engine and over 190 HP, it continues to be one of the most capable and iconic superbikes in the country.
Over 2,400 Units Sold Since FY2015
The Hayabusa has steadily built a loyal fan base in India since its debut. According to data from SIAM (Society of Indian Automobile Manufacturers), over 2,400 Hayabusas have been sold in India since FY2015. The 511 units sold in FY2025 represent the strongest single-year sales ever for the model in India.
What makes this achievement even more impressive is that the Hayabusa operates in a niche market segment, proving that demand for high-displacement performance bikes in India is real and growing.
Dominance in the 1,000- 1,600cc Segment
In the premium motorcycle segment of 1,000cc to 1,600cc, the Hayabusa reigned supreme during FY2025. It captured a staggering 57% market share, up from 47% in FY2024 — a 10% increase year-over-year.
How the competition stacked up in FY2025:
- Triumph Motorcycles (Bonneville T120, Bobber, Speedmaster): 208 units sold – 23% market share (28% YoY growth)
- Harley-Davidson (Sportster S, Pan America 1250 Special): 119 units sold – modest 11% YoY growth
- Kawasaki Ninja (998cc): Only 61 units sold, down by 3 units compared to last year
This clearly indicates that the Hayabusa has become the undisputed leader in this displacement category, not just in terms of volume but also in customer preference and brand loyalty.
A Design That Still Turns Heads
The Hayabusa is one of the most recognizable and revered names in the motorcycling world. Its aggressive aerodynamic design, muscular stance, and sleek lines have made it a poster bike for generations of riders.
Key Specs of the MY2025 Hayabusa:
- Engine: 1,340cc, inline-four, liquid-cooled
- Max Power: Over 190 HP @ 9,700 rpm
- Torque: 150 Nm @ 7,000 rpm
- Top Speed: Electronically limited to ~299 km/h
- 0-100 km/h Acceleration: Under 3 seconds
- Tech Features: Ride-by-wire, multiple riding modes, launch control, traction control, cruise control, cornering ABS
Whether on track or the open highway, the Hayabusa delivers a refined yet explosive performance — a balance that few superbikes in the world can match.
Changing Buyer Preferences in India
The Hayabusa’s success story is part of a larger trend — the evolution of Indian motorcycling culture. Buyers today no longer view bikes as just utility vehicles. For many, motorcycles are a lifestyle choice, a passion, and a statement of personality.
With rising disposable income, easy financing options, and increasing exposure to global motorcycling culture, premium bikes are becoming mainstream in major Indian cities. The Hayabusa, with its blend of performance, heritage, and prestige, has positioned itself perfectly within this new market reality.
Looking Ahead: Will Hayabusa Break More Records?
Given its current trajectory, Suzuki’s Hayabusa may very well set new records in the years to come. The company could potentially introduce special editions, new colour schemes, or even performance updates, further exciting the market.
If Suzuki considers full-scale local manufacturing in India rather than assembly, the bike’s price could drop even further, opening the doors to an even broader consumer base.
Additionally, community engagement through track days, group rides, and brand ambassador programs can help Suzuki sustain the momentum and deepen its relationship with customers.
A Golden Era for the Hayabusa in India
With 511 units sold in FY2025, the Suzuki Hayabusa has cemented its legacy in the Indian premium motorcycle market. More than just a sales number, this achievement reflects the growing appetite for high-performance machines among Indian riders.
In an industry once dominated by commuter motorcycles, the rise of superbikes like the Hayabusa signifies a maturing market where quality, performance, and brand image matter more than ever.
As India embraces the superbike culture, Suzuki’s Hayabusa is not just keeping up — it’s leading the way. And if the current trend continues, the best may be yet to come for this legendary machine.
