Apple vs UK CMA: Competition and Markets Authority Rules Row
Apple has raised strong objections to the rules proposed by Britain’s Competition and Markets Authority (CMA), aimed at increasing competition in the mobile operating system market. The company has stated that the UK’s plans would harm the interests of both users and developers, weaken privacy and security, and obstruct innovation. Apple also warned that these regulations could force it to share its technology with foreign competitors without compensation, posing a serious risk.
CMA’s Strategy: Boosting Competition in the Mobile Market
The CMA’s objective is to provide millions of users with better choices and to give developers an open and competitive environment against the dominance of Apple and Google in mobile operating systems and app stores. As part of its move to designate these companies with “Strategic Market Status,” CMA is considering new rules that could require both Apple and Google to make major changes in how they operate their platforms and distribute apps.
Two key reforms are being considered:
- Interoperability: Apple would have to open its systems to third-party apps and services, creating a level playing field for all developers.
- Steering: Developers would gain the right to direct users towards making purchases outside of the Apple App Store, reducing Apple’s control over transactions.
Apple’s Concerns: Negative Impact on Users and Developers
In its official statement, Apple stressed that these EU-style rules would harm both users and developers. The company highlighted that:
- Privacy and security standards would be weakened,
- Innovation and technological progress would be disrupted,
- Apple could be forced to share its technology for free with large rivals,
- And users would face a higher risk of scams and fraud.
Apple argued that such rules would damage its competitive standing, leaving it at a disadvantage against rivals like Samsung and Google. The company also questioned the credibility of CMA’s surveys and developer feedback.
CMA’s Response: A Balanced UK Model, Different from EU Rules
CMA dismissed Apple’s objections, asserting that its regulatory framework is very different from the EU’s digital rules. According to CMA, the UK’s model will be more flexible and practical, designed to provide a balanced outcome for both businesses and consumers. The regulator insisted that its rules would not compromise privacy, security, or intellectual property rights.
CMA emphasised that Apple and Google currently control 90–100% of the UK mobile platform market, which undermines healthy competition. The new framework, it argued, would encourage growth, expand choices for consumers, and create a more competitive marketplace.
Global Context: A Tough Stance Against Big Tech
The UK is not alone in taking steps against tech giants. Europe and the United States are also introducing stricter rules for Big Tech companies. The EU’s Digital Markets Act (DMA) has already imposed regulatory obligations on Apple and Google, and Apple has faced heavy fines under these rules.
In the US, legal battles continue over App Store payment policies and the role of third-party app stores. While Apple maintains that such regulations would stifle innovation and harm user experience, regulators argue that the changes will benefit consumers and smaller businesses.
October 2025: A Decisive Month
The CMA is expected to issue its final decision in October 2025. This ruling will not only shape the future of Apple and Google’s operations in the UK but also redefine competition in the country’s digital markets.
If CMA designates Apple and Google with “Strategic Market Status,” the companies would have to overhaul their operating systems and app distribution models. This could open new opportunities for developers and users, but also limit Apple’s control over security, privacy policies, and its freedom to innovate.
Conclusion
Apple’s strong opposition to the UK’s digital market rules highlights the growing conflict between regulators and tech giants.
While Apple has made it clear that it will not compromise on technology sharing or weaker security standards, CMA remains focused on ensuring fairness and consumer choice in the market.
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