Apple Event 2025: iPhone 17 Series, Apple Watch Ultra 3 & AirPods Pro 3
Apple Event 2025: On September 9, 2025, Apple once again made waves in the tech world through its annual “Awe Dropping” event. During this event, the company unveiled its highly anticipated iPhone 17 series, the new Apple Watch Ultra 3, and AirPods Pro 3. The event was streamed live globally via Apple’s official website, YouTube channel, and the Apple TV app. This report provides a detailed overview of the newly launched products, including their features, pricing, and international market rates.
iPhone 17 Series: Four Models with New Design and Powerful Features
This time, Apple launched four models in the iPhone 17 series — iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The company replaced the traditional Plus model with the iPhone 17 Air, now considered the thinnest iPhone ever.
iPhone 17: Enhanced Display and Camera
The iPhone 17 features a 6.3-inch 120Hz ProMotion OLED display, delivering a smooth and immersive visual experience. It is the first standard model to offer such a high refresh rate. For selfies and video calls, it comes with a 24MP front camera, ensuring excellent photo and video call quality. Powered by the A19 chipset, it offers strong performance and optimized battery management.
iPhone 17 Air: The Thinnest and Most Attractive
The iPhone 17 Air has been declared Apple’s thinnest iPhone, with a thickness of just 5.5–5.6mm. This model directly competes with the Samsung Galaxy S25 Edge. Its design is sleek and highly portable. It comes exclusively with eSIM support, meaning there is no physical SIM slot. The price in India is set at ₹99,990.
Pro Models: iPhone 17 Pro and Pro Max
The iPhone 17 Pro and Pro Max cater to high-end users. Both models feature a 48MP telephoto camera for advanced photography and video recording. The Pro Max model offers a slightly larger display and better battery life. Their prices are ₹1,24,990 and ₹1,64,990 respectively, making the Pro Max the most expensive iPhone ever in India.
New Color Options and Cooling Technology
For the first time, the iPhone 17 series introduces Orange and Blue color options. The camera module design has been updated, and a vapor chamber cooling system is included to prevent overheating during heavy usage.
Apple Watch Ultra 3: New Power and Smart Features
The Apple Watch Ultra 3 was another highlight of the event. Recognized for its large display and slim bezel, it houses the new S11 chipset for improved performance. A standout feature is the smartwatch’s satellite connectivity, providing assistance during emergencies.
The watch also includes an SOS feature for enhanced user safety. With a battery life of approximately 42 hours, it is ideal for adventure and outdoor activities. Its titanium case and 49mm display add to its premium look.
Additionally, Apple launched the Apple Watch Series 11 and Watch SE 3, introducing new health, fitness, and smart features for users.
AirPods Pro 3: Revolutionizing Audio Quality
The new AirPods Pro 3 also grabbed attention with their slim design, improved noise cancellation, advanced touch controls, and high-fidelity audio support. They include a new health tracking feature for heart rate monitoring, appealing to fitness enthusiasts.
International Pricing of iPhone 17 Series
Apart from India, Apple has set the following prices for the iPhone 17 series in major global markets:
| Country | iPhone 17 (Base) | iPhone 17 Air | iPhone 17 Pro | iPhone 17 Pro Max |
|---|---|---|---|---|
| India | ₹89,990 | ₹99,990 | ₹1,24,990 | ₹1,64,990 |
| USA (USD) | $899 | $1,133 | $1,499 | $1,999 |
| UK (GBP) | £755 | £840 | £1,133 | £1,385 |
| Dubai (AED) | 3,755 AED | 4,172 AED | 5,633 AED | 6,999 AED |
| Canada (CAD) | CAD 1,411 | CAD 1,568 | CAD 2,117 | CAD 2,587 |
Event Live Stream and CEO Tim Cook’s Address
Apple CEO Tim Cook opened the event by explaining how the company’s new products will transform users’ technology experiences. He highlighted the slimness of the iPhone 17 Air, the power of the Pro models, and the safety and connectivity features of the Apple Watch Ultra 3.
The event was broadcast live worldwide through Apple’s website, YouTube channel, and Apple TV app, creating an electrifying experience for tech enthusiasts and Apple fans.
Conclusion
The Apple Event 2025 once again demonstrated the company’s commitment to continuous innovation and enhanced performance. The iPhone 17 series strengthened its market presence with new designs, improved cameras, processors, and displays. Meanwhile, the Apple Watch Ultra 3, Apple Watch Series 11, and AirPods Pro 3 set new benchmarks in smart wearables and audio devices.
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