Microsoft Bing Launches New Free AI Video Generator – Create Videos from Text
Microsoft has taken a major leap in the world of digital content creation by launching the Bing Video Creator, a free AI video generator powered by OpenAI’s advanced Sora model. This tool allows users to create visually appealing videos in just a few minutes using nothing but a simple text prompt – and the best part is, it’s absolutely free! Let’s dive into the details of this groundbreaking feature and explore how it can be a game-changer for social media creators, marketers, and everyday users.
Bing Video Creator: Free AI Video Generator
On Monday, Microsoft rolled out the free AI video generator feature within its Bing mobile app, utilising OpenAI’s Sora model. This marks the first time that such a sophisticated AI model has been made freely accessible to the general public. Previously, this technology was only available through paid subscriptions like ChatGPT Pro or to developers. Now, any user can create 5-second videos from text via Bing.
Key Highlights:
- Free Access: Every Microsoft account holder gets 10 free fast video generations to start with.
- Text-to-Video: Simply type a sentence like “a dragon flying in the forest,” and the AI will generate a video for you.
- Social Media Friendly: Videos are created in a 9:16 vertical format, making them perfect for TikTok, Instagram Reels, and YouTube Shorts.
- Microsoft Rewards: Once the free quota is used up, users can redeem 100 Rewards Points to generate more fast videos.
Sora Model: The Future of AI Video Creation
Sora is OpenAI’s generative AI model capable of transforming text prompts into realistic, high-quality videos. It can bring to life complex scenes, including natural landscapes, animated characters, or fantasy environments. Thanks to the collaboration between Microsoft and OpenAI, this technology is now available to everyone through Bing, making the free AI video generator truly accessible.
How Does Bing Video Creator Work?
Using the free AI video generator is incredibly simple. Follow these steps:
- Download the Bing App: Install the Bing mobile app on your iOS or Android device.
- Sign In: Log in with your Microsoft account. This feature is only available to logged-in users.
- Select Video Creator: Navigate to the “Video Creator” option or type “Create a video of…” in the search bar.
- Enter a Prompt: Type a detailed description of your video. For example: “waves crashing on a golden beach.”
- Generate Video: Tap the “Create” button. Fast mode takes a few minutes, while standard mode can take several hours.
- Download and Share: Once ready, download your video and share it on social media.
Note: Videos are stored on Bing servers for 90 days, after which they are deleted.
Features and Limitations of the Free AI Video Generator
Features:
- Free Access: Includes 10 free fast video generations and unlimited standard video creations.
- User-Friendly: No technical or editing skills required.
- Microsoft Rewards Integration: Earn points through Bing searches or Microsoft Store purchases and use them to unlock more fast generations.
- Social Media Optimised: 9:16 format is ideal for short, engaging content.
Limitations:
- 5-Second Duration: Videos are currently limited to 5 seconds.
- Vertical Format Only: 16:9 horizontal format is not yet supported.
- Time-Consuming: Standard mode can take several hours for video generation.
- Mobile-Only: Available only on the Bing mobile app for now.
- Limited Queue: Users can generate up to 3 videos at a time.
Microsoft Rewards Points: Making the Free AI Video Generator More Accessible
After the initial 10 free videos, users need to spend 100 Microsoft Rewards Points for each fast video generation. Here’s how to earn them:
- Bing Search: Earn 5 points per search, up to 150 points daily.
- Microsoft Store: Gain points by shopping.
- Daily Tasks: Complete quizzes and tasks for bonus points.
This rewards system enhances the appeal of the free AI video generator, enabling users to create videos without spending money.
Market Position of the Free AI Video Generator
The AI video generation space is rapidly evolving, and Bing Video Creator faces stiff competition:
- Google Veo 3: Produces high-quality video and audio, but only in premium plans.
- Runway and Pika Labs: Offer more flexibility, though mostly paid services.
- Meta MovieGen: Limited rollout, but promising potential.
- Kling AI 2.0: Chinese model with restricted access.
Bing Video Creator’s strength lies in its free AI video generator offering and seamless integration with the Microsoft ecosystem. While it currently supports only short, vertical-format videos, it’s ideal for social media content creation.
Use Cases for the Free AI Video Generator
The free AI video generator can benefit a wide range of users:
- Social Media Creators: Instantly generate content for TikTok, Reels, and Shorts.
- Marketers: Create compelling ads for products and services.
- Educators: Convert teaching material into engaging visuals.
- Hobbyists: Bring creative ideas to life without needing any special skills.
Future Prospects
Microsoft has hinted at upcoming updates to enhance the free AI video generator:
- Horizontal Format Support: 16:9 videos on the horizon.
- Longer Video Duration: More than 5 seconds per video.
- Desktop Access: Availability on Bing Desktop and Copilot Search.
- Image-to-Video: Ability to convert still images into videos.
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