Mahindra XUV 3XO REVX A: World’s 1st SUV with Dolby Atmos Under ₹12 Lakh
The Indian automobile market has once again witnessed a major disruption by Mahindra. The company has recently launched the new Mahindra XUV 3XO REVX A, which is not only powerful in terms of features and performance but also comes with a premium Dolby Atmos sound system, all within a budget of ₹12 lakh. Yes, you heard that right! This is the world’s first sub-4 metre SUV to offer a cinema-like 3D surround sound experience at such an affordable price.
What is Dolby Atmos and Why is it Special?
Dolby Atmos technology was initially designed for cinemas, where sound can be experienced from every direction. Now, this cutting-edge experience has been brought into the car cabin. It means while driving, you can feel like you are attending a live concert. Enjoying such luxury sound under ₹12 lakh is indeed a remarkable achievement.
Which Variants Come with this Feature?
Dolby Atmos is not limited to the REVX A variant alone; it will also be available in AX5L, AX7, and AX7L variants. All of these models come with a 6-speaker setup, while the AX7L gets an additional subwoofer for stronger bass. With such a powerful sound system, your drive can easily turn into a music party. Deliveries are scheduled to begin by mid-September.
Key Highlights of XUV 3XO
Mahindra XUV 3XO is a sub-4 metre compact SUV that directly competes with popular models like Hyundai Venue, Kia Sonet, Tata Nexon, and Maruti Brezza. It comes with 1.2-litre petrol, 1.2-litre turbo petrol (TGDi), and 1.5-litre diesel engine options, along with both manual and automatic transmissions.
Notable features include a panoramic sunroof, 10.25-inch digital cluster and infotainment screen, Level-2 ADAS safety features, ventilated front seats, 360-degree camera, and wireless smartphone connectivity. Its infotainment system is directly linked to the Gaana app, allowing users to enjoy Dolby Atmos music streaming right inside the car.
Mahindra’s Vision and Global Strategy
R. Velusamy, Head of Automotive Business at Mahindra, stated that the company aims to bring advanced technology within the reach of every Indian customer. That is why Mahindra has made this premium sound system available in models priced under ₹12 lakh.
In terms of the global market, the XUV 3XO is already on sale in South Africa, and sales in Australia began in July 2025. It has been receiving strong demand overseas as well. In India, the Dolby Atmos-equipped variant has just been launched, with deliveries beginning this September. Other global launches are also planned, though dates have not yet been confirmed.
Competition in the Market – Who are Mahindra’s Rivals?
Mahindra XUV 3XO is positioned against some of the biggest names in India’s sub-4 metre compact SUV segment:
| Car Model | Price Range (Approx.) | Engine Options | Key Features |
|---|---|---|---|
| Hyundai Venue | ₹8.5 lakh – ₹14 lakh | 1.0L Petrol, 1.5L Diesel | BlueLink Connectivity, Digital Cluster |
| Kia Sonet | ₹7.5 lakh – ₹13.5 lakh | 1.2L Petrol, 1.5L Diesel | Panoramic Sunroof, 10.25-inch Touchscreen |
| Tata Nexon | ₹8 lakh – ₹14 lakh | 1.2L Petrol, 1.5L Diesel | 5-Star NCAP Safety Rating, CNG Option |
| Maruti Suzuki Brezza | ₹8 lakh – ₹13.5 lakh | 1.5L Petrol | SmartPlay Studio, Spacious Cabin |
| Mahindra XUV 3XO REVX A | ₹8.94 lakh – ₹11.79 lakh | 1.2L Petrol, 1.2L Turbo Petrol, 1.5L Diesel | Dolby Atmos, Level-2 ADAS, Panoramic Sunroof |
From this comparison, it is clear that the Mahindra XUV 3XO is not only competitive in terms of price but also stands out for its advanced features and exclusive Dolby Atmos technology, giving it an edge in the segment.
With this latest launch, the Mahindra XUV 3XO has positioned itself not just as a compact SUV but also as the top choice for music lovers. When it comes to powerful engines, smart features, and an unmatched audio experience, this SUV offers the perfect combination.
Market Response
Auto experts and reviewers believe that Mahindra has set a new trend in the sub-4 metre SUV segment with the XUV 3XO REVX A. Buyers now value not just engine performance and design, but also audio quality, driver assistance, and technology. That is why this affordable yet premium-packed SUV is receiving overwhelming customer response.
Conclusion
If you are looking for an SUV that not only delivers powerful performance, ample features, and spacious interiors but also transforms every drive into a theatre-like sound experience, the Mahindra XUV 3XO REVX A should be your first choice. Offering luxury at an affordable price, advanced technology, and strong performance – this SUV brings everything together in one package.
With this launch, Mahindra has set a new benchmark in India as well as globally, by delivering an affordable SUV equipped with advanced technology and premium features.
Frequently Asked Questions
What makes Mahindra XUV 3XO REVX A special?
Mahindra XUV 3XO REVX A is the world’s first sub-4 metre SUV to feature a premium Dolby Atmos 3D surround sound system under ₹12 lakh, along with advanced features like Level-2 ADAS and panoramic sunroof.
Which variants of Mahindra XUV 3XO offer Dolby Atmos?
Dolby Atmos is available in the REVX A, AX5L, AX7, and AX7L variants. The AX7L also comes with an additional subwoofer for enhanced bass experience.
What are the engine options in Mahindra XUV 3XO?
The XUV 3XO comes with three engine choices: 1.2-litre petrol, 1.2-litre turbo petrol (TGDi), and 1.5-litre diesel, available with both manual and automatic transmissions.
What are the standout features of Mahindra XUV 3XO?
Key highlights include a panoramic sunroof, 10.25-inch infotainment system, 360-degree camera, ventilated front seats, wireless smartphone connectivity, and Level-2 ADAS safety features.
When will the deliveries of Mahindra XUV 3XO REVX A begin?
Deliveries of the Mahindra XUV 3XO REVX A are scheduled to begin in India by mid-September 2025.
Who are the main rivals of Mahindra XUV 3XO in the market?
Mahindra XUV 3XO directly competes with Hyundai Venue, Kia Sonet, Tata Nexon, and Maruti Suzuki Brezza in the compact SUV segment.
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