New AI Tools in Adobe Express: Clip Maker & Dynamic Animation 2025
On April 25, 2025, at the Adobe MAX Creativity Conference held in London, Adobe announced several new AI-powered features for its popular Express platform. These updates are designed to make video editing, animation, and branded content creation easier and more effective than ever before. This move by Adobe could prove to be a game-changer not only for creators but also for business professionals and students. In this article, we will dive deep into these new features, explore their highlights, and understand how they can enhance your work.
What is Adobe Express?
Adobe Express is a cloud-based content creation tool designed for users who want to create professional-grade designs and edits without the experience required for advanced software like Photoshop or Premiere Pro. It’s particularly popular among marketers, social media influencers, students, and small business owners. With the addition of new AI tools, this platform has become even more powerful.
Adobe MAX 2025: A Glimpse of the New Features
The Adobe MAX Creativity Conference in London is a major annual event for the creative industry. This year, on April 24, 2025, Adobe introduced a range of AI-powered updates to its Express platform. These features focus on simplifying video editing, bringing static designs to life, and accelerating branded content creation. Let’s explore them in detail:
1. Clip Maker
Clip Maker is an AI tool that transforms long videos into short, social media-friendly clips. Whether you have a podcast, interview, or demo video, this tool automatically extracts highlights, saving time and optimising content.
- Highlights:
- Identifies key moments in videos using AI.
- Adds automatic captions.
- Reframes clips for different platforms (e.g., Instagram, TikTok).
- Use Case: Invaluable for social media marketers and content creators.
2. Generate Video
The Generate Video feature, powered by Adobe’s Firefly AI model, creates custom background footage from text or image prompts.
- Example: Need stock footage for a presentation? Simply type “beach with sunset,” and the tool generates a video for you.
- Benefit: Produces commercially safe content, free from copyright concerns.
3. Enhance Speech
Background noise in videos can be a major issue. Enhance Speech solves this by removing unwanted noise, delivering clear and professional audio.
- Use Case: A boon for podcasters, sales professionals, and video creators.
4. Dynamic Animation
Dynamic Animation brings static images or designs to life with a single click. It adds physics-based motion effects like “Wobble” and “Wind.”
- Example: Turn a logo or poster into a subtly moving or wind-blown graphic.
- Benefit: Makes social media posts more engaging.
5. Generate Similar
Maintaining brand consistency is crucial for businesses. Generate Similar creates multiple image variations based on a reference image, matching its theme, colour, and style.
- Highlight: Uses Firefly models, ensuring commercial safety.
- Use Case: Helps create uniform content for marketing campaigns.
6. 30+ New Filters
Powered by Photoshop’s industry-leading technology, 30+ new filters are now available in Adobe Express. These filters give images a professional polish.
- Benefit: Enhance image quality without needing Photoshop expertise.
Growing Popularity Among Businesses and Students
According to Adobe, the Express platform has seen a 50% quarter-over-quarter increase in business users. Meanwhile, premium subscription usage among students has surged by 85% year-over-year. This growth stems from its user-friendly design and AI-driven simplification of complex tasks.
- Partnerships with Big Brands: Companies like NFL, EA Sports, and Google are now leveraging Adobe Express, boosting its credibility and reach.
How to Access These New Features?
- Availability: Most features are currently available on the web version. Select features like Dynamic Animation, Enhance Speech, and new filters also work on mobile.
- Free vs. Premium: The basic version of Adobe Express is free, but accessing the full potential of these AI tools requires a Creative Cloud subscription.
- Integration: Seamlessly connects with Creative Cloud apps like Photoshop, Illustrator, and Lightroom, making it easy to move projects between tools.
Adobe’s Focus on Generative AI
Adobe has been emphasising generative AI integration across its products in recent years. Its Firefly model is a significant step in this direction. Features like Generate Video and Generate Similar demonstrate that automated content creation is no longer the future—it’s the present.
- Commercial Safety: Content created with Firefly models is copyright-free, making it ideal for business use.
- Competition: Adobe is innovating to compete with tools like OpenAI’s Sora and Google’s Veo 2.
Who Can Use These Tools?
- Marketers: Quickly create content for social media campaigns.
- Sales Professionals: Add personalised videos to client presentations.
- Content Creators: Turn podcasts and videos into shareable clips.
- Students: Design eye-catching visuals for projects.
- Business Owners: Scale branded content efficiently.
Adobe Express vs. Canva: A Comparison
Adobe Express is often compared to Canva. Both are user-friendly tools, but with its new AI features, Adobe has taken a lead.
- Adobe Express: Focuses on AI-powered video editing, Creative Cloud integration, and commercial safety.
- Canva: Offers affordability and a vast template library but lags in AI features.
- Winner: Adobe Express stands out for those needing professional tools and AI capabilities.
What to Expect in the Future?
Adobe says this is just the beginning. Advanced AI features like voice-to-video and real-time collaboration could be on the horizon. Plans to bring all features to the mobile app will also make it more accessible.
Conclusion
Adobe Express’s new AI tools—Clip Maker, Dynamic Animation, and Generate Similar—are elevating content creation to new heights. They save time and make crafting branded, professional content effortless. Whether you’re a marketer, student, or business owner, these tools can streamline and enhance your work. If you haven’t tried Adobe Express yet, now’s the perfect time to start.
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