Nokia to End HMD Global Deal, Launch Own Phones in 2026
Finland-based tech giant Nokia is preparing to take a major step towards reclaiming its legacy and strength in the smartphone market. The company’s current 10-year global licensing agreement with HMD Global, set to expire in 2026, is nearing its end. Post-expiry, Nokia is planning to sell smartphones under its own brand name and is exploring partnerships with new manufacturing companies.
Nokia and HMD to Part Ways
In 2016, HMD Global acquired the global license for Nokia’s mobile division from Microsoft. Since then, HMD Global has been solely responsible for manufacturing and selling Nokia-branded smartphones. This 10-year licensing deal will conclude in 2026, after which Nokia will regain full control over its brand and intends to collaborate with other smartphone manufacturers to reintroduce devices under the Nokia name.
In a Reddit post, Nokia’s community manager clearly stated that the company is looking to partner with major smartphone firms and has invited interested parties to connect via Nokia’s official website. This initiative is a clear indication of Nokia’s renewed focus on strengthening its brand presence in the smartphone industry.
Nokia’s Current Standing and Future Strategy
In recent years, Nokia has not maintained a strong presence in the smartphone space as it once did. Earlier in 2024, HMD Global began launching Android smartphones under its own branding, limiting Nokia’s name primarily to feature phones. Nokia’s open intent to return to selling smartphones under its own brand signals a fresh opportunity and a significant strategic shift for the company.
According to Nokia’s 2023 financial report, the mobile division witnessed a decline in sales. However, the company performed well financially through patent licensing and technology agreements. With this in mind, Nokia is now aiming to expand its presence in the smartphone domain, recognising the value of brand autonomy and patent-driven strength.
Nokia and HMD Global: What Lies Ahead?
While Nokia has hinted at seeking new partnerships, it remains unclear whether its relationship with HMD Global will be entirely dissolved post-2026 or if there will be continued collaboration in some capacity. However, Nokia’s current strategic direction suggests the company is moving toward an independent path.
HMD Global’s decision to release smartphones under its own name reflects a growing separation from the Nokia brand. Against this backdrop, Nokia’s move to open up collaboration opportunities signals its intention to re-establish a firm foothold in the competitive smartphone landscape.
New Opportunities for Nokia in the Market
The smartphone market is becoming increasingly competitive. For a legacy brand like Nokia, a return with a renewed approach is not just challenging but also necessary. This strategy is expected to help Nokia emerge as a dynamic contender in the industry by joining hands with established mobile manufacturers.
The upcoming Nokia smartphones are likely to feature modern technology and design tailored to current market demands. This could help the brand regain its position and recognition among global consumers.
HMD Skyline debuts as premium shift away from Nokia
To reinforce its own market presence, HMD Global launched a new smartphone range in 2024 called “HMD Skyline.” Equipped with a 108MP camera, Snapdragon processor, 144Hz refresh rate display, and a repairable design, the phone showcases premium features. However, this device is released under the HMD Global brand, not Nokia, underscoring the increasing divergence between the two companies.
Impact of Nokia’s Return on the Smartphone Market
Nokia’s intention to launch smartphones under its own brand could trigger a new wave of competition in the industry. This move will offer more choices to consumers and marks the return of a seasoned and iconic player. Nokia’s legacy and technological strengths position it well for a comeback in the global smartphone space.
Conclusion
Nokia is preparing to end its licensing deal with HMD Global in 2026 and begin selling smartphones under its own name. This move will give the company full control over its brand and technology. Nokia has issued an open call for partnerships with smartphone manufacturers, signaling a new chapter for Nokia-branded smartphones.
This strategy could pave the way for Nokia to reclaim a top spot in the mobile industry. The real test lies ahead — how the company partners, innovates, and competes in the ever-evolving global smartphone market.
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