Tata Harrier and Safari Adventure X Persona Launched
India’s leading automobile manufacturer, Tata Motors, has launched a new Tata Harrier and Safari Adventure X Persona variant for its popular SUV models. Specially designed for customers who seek an outdoor and premium lifestyle, this variant offers an impressive combination of advanced features, enhanced performance, and striking design. Priced from ₹18.99 lakh (ex-showroom), these fully loaded editions of Tata’s flagship SUVs aim to set new benchmarks in the Indian SUV segment. Let’s take a detailed look at the highlights, technical specifications, and market significance of the Tata Harrier and Safari Adventure X Persona.
New Adventure X Persona Variant of Tata Harrier and Safari
The Adventure X Persona has been developed keeping in mind the preferences of customers who want not only a comfortable drive but also the thrill of adventure, along with powerful technology, premium styling, and robust safety features. Built on the OMEGARC architecture, derived from Land Rover’s D8 platform, this variant offers strength, durability, and excellent off-roading capability.
Key Technical Specifications
- Engine: 2.0-litre KRYOTEC turbo-diesel
- Power: 170 PS
- Torque: 350 Nm
- Transmission: 6-speed manual / 6-speed torque converter automatic
- Wheels: 17-inch Titan Forged Alloy in Harrier, 18-inch Apex Forged Alloy in Safari
- Drive Modes: City, Sport, Eco along with Trail Response Modes (Normal, Rough, Wet)
- Price: Harrier Adventure X starts at ₹18.99 lakh, Safari Adventure X+ starts at ₹19.99 lakh
This portfolio caters to buyers seeking smart, connected, and adventure-focused SUVs.
Advanced Safety and ADAS Technology
For the first time, Tata Harrier and Safari Adventure X Persona come equipped with Advanced Driver Assistance Systems (ADAS), making it a standout feature in the segment. Key functions include Adaptive Cruise Control, Emergency Braking, Lane Keep Assist, and a 360-degree HD Surround View Camera, enhancing safety and driving comfort.
The Trail Hold EPB with Auto Hold feature ensures stability on steep or uneven terrain. A Land Rover-inspired Command Shifter ensures smooth automatic gear transitions, while Multi Drive Modes (City, Sport, Eco) allow drivers to adapt to different conditions. Trail Response Modes further improve grip and stability on rough surfaces.
These features make the SUVs capable of delivering top performance across city traffic as well as challenging off-road trails.
Premium, Comfort-Focused Interiors
The interiors of the Adventure X Persona variant exude a refined and adventure-ready appeal. The Safari comes with an Adventure Oak theme featuring tan oak leather seats, while the Harrier sports an Onyx Trail theme with black leather seats and tan accents for a premium look.
The Ergo Lux driver’s seat with memory and welcome functions ensures long-distance comfort. A 10.25-inch Ultra-View Twin Screen system offers enhanced connectivity and infotainment. Aqua Sense wipers and Trail Sense automatic headlamps improve visibility and convenience during drives.
With ample cabin space, adaptive air-conditioning, and enhanced ergonomic design, these SUVs promise a comfortable and luxurious journey for every trip.
Market Position and Competition
With the launch of the Harrier and Safari Adventure X Persona, Tata Motors has made its SUV lineup even more competitive. In terms of pricing and features, these models stand strong against rivals such as the Hyundai Tucson, MG Hector Plus, and Kia Seltos.
The blend of performance, advanced safety features, and the appeal of a larger SUV makes these new variants ideal for both adventure seekers and family-oriented buyers.
Company Strategy and Future Plans
Tata Motors continues to strengthen its portfolio by introducing new variants that meet the evolving needs of customers. With the Adventure X Persona, the company has elevated the 2.0L diesel engine and smart technology to a new level.
Additionally, Tata Motors is preparing to introduce the Harrier EV, an electric SUV aimed at eco-conscious buyers. With a range of over 500 kilometres and a dual-motor setup, this model is expected to bring a significant shift in the electric SUV segment.
Pricing and Available Variants
- Tata Harrier Adventure X: from ₹18.99 lakh (ex-showroom)
- Tata Safari Adventure X+: from ₹19.99 lakh (ex-showroom)
- Other Harrier variants: from ₹14.99 lakh
- Other Safari variants: from ₹15.49 lakh
These prices make the models competitive and value-for-money options in the Indian SUV market, especially for those who want an SUV packed with advanced features and strong performance.
Final Verdict
The Adventure X Persona variant of the Tata Harrier and Safari has the potential to be a game-changer. Offering premium features, an outstanding driving experience, and superior styling, it sets a new standard in the segment. Designed specifically for adventure enthusiasts and technology lovers, it delivers advantages over any competitor in the market.
With a smart ADAS system, powerful engine, and luxury interiors, the new Adventure X Persona is well-positioned to meet customer expectations and strengthen Tata’s SUV lineup in India. Buyers will not only experience cutting-edge technology but also own a vehicle capable of making every journey exciting, comfortable, and safe.
Tata Motors’ move is expected to energise the Indian SUV market, where finding feature-packed yet competitively priced options is becoming increasingly challenging.
Note: Prices mentioned are ex-showroom and may vary based on location, taxes, and dealership policies.
Frequently Asked Questions
What is the starting price of the Tata Harrier and Safari Adventure X Persona?
The Tata Harrier Adventure X starts at ₹18.99 lakh, while the Tata Safari Adventure X+ starts at ₹19.99 lakh (ex-showroom).
What engine does the Adventure X Persona variant use?
It is powered by a 2.0-litre KRYOTEC turbo-diesel engine delivering 170 PS of power and 350 Nm of torque.
What are the key safety features in the new Adventure X Persona?
It comes with ADAS features such as Adaptive Cruise Control, Emergency Braking, Lane Keep Assist, and a 360-degree HD Surround View Camera.
What are the interior highlights of the Adventure X Persona?
It offers premium leather seat themes, Ergo Lux driver’s seat with memory and welcome function, a 10.25-inch Ultra-View Twin Screen system, Aqua Sense wipers, and Trail Sense auto headlamps.
What makes the Adventure X Persona suitable for off-roading?
The OMEGARC architecture, Trail Response Modes (Normal, Rough, Wet), and Trail Hold EPB with Auto Hold enhance stability and performance on challenging terrains.
Who are the main competitors of the Tata Harrier and Safari Adventure X Persona?
Main rivals include the Hyundai Tucson, MG Hector Plus, and Kia Seltos.
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