Twitter’s blue bird logo auctioned: Iconic bird logo sold for Rs 30 lakh!

Twitter’s blue bird logo auctioned: Iconic bird logo sold for Rs 30 lakh!

Twitter’s blue bird logo has been an important symbol in the history of social media. This logo was part of the company’s identity from the first days of Twitter to Elon Musk’s acquisition, and now it has been auctioned for $34,375 (about Rs 30 lakh). This auction is not the end of the history of Twitter’s old and recognizable logo, but it marks the beginning of a new chapter in the world of social media.

Twitter’s historical logo

This 12-foot tall and 9-foot-wide blue bird logo, weighing 254 kg, was hanging at Twitter’s headquarters in San Francisco. After Elon Musk acquired Twitter, he changed the company’s name to ‘X’, making this iconic logo now a part of history. Along with this logo, Apple-1 computer, Apple cheques signed by Steve Jobs, and the first generation 4GB iPhone were also auctioned at high prices in the auction. However, the identity of the buyer of the blue bird logo has not been revealed yet.

Importance of Twitter’s old identity

Twitter’s blue bird logo was not only a brand symbol, but it was also a milestone in the history of social media. Even today, this logo is considered one of the most prominent symbols of social media and the tech world, like the logos of Apple and Nike. This logo is reminiscent of the old era of Twitter, and even though the company is now known as ‘X’, its old identity has still been respected all over the world.

Elon Musk’s change to ‘X’

Twitter was bought for $44 billion under the leadership of Elon Musk, and Musk promised to give it a new look. As the ‘X’ platform, Musk aims to create a space where it can become even more influential in the world of social media with new technical features and improvements. Musk promised to promote democracy and free speech, and now he is working to give ‘X’ a new direction.

Brand identity and audience trust

This auction made it clear that the identity of a brand is not only contained in its logo and symbol, but also in its long-term image and the trust of the audience based on it. Twitter’s blue bird logo may have become a part of history now, but it will always be remembered as an important part of social media. Twitter’s new identity as ‘X’ is moving towards maintaining its influence among the audience, even without the old logo.

Expectations with new changes

After the acquisition by Elon Musk, new expectations have arisen about Twitter (now X). The return of advertisers and Donald Trump’s reappearance on ‘X’ has raised positive expectations about the future of this platform. Along with this, the banks that gave Musk a loan of $ 13 billion are also now positive about the future of ‘X’.

This auction proved that Twitter’s old identity and its logo, even if it has changed to a new identity, will always be remembered as an important part of social media.

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